No tech needed: Carbonless forms are fast and inexpensive
Carbonless forms don’t need expensive systems or technical support
The local printer can build relationships with family businesses to provide unmatched service and flexibility
Fast and easy: carbonless saves time
A few months ago, Randolph Paper surveyed our customers to discover TEN Huge Industries Using Custom Carbonless Forms. This quick read breaks down the top selling industry: retail and restaurants.
How Retail and Restaurants Use Carbonless Forms
If you’ve been to a chain restaurant, you’ve seen the electronic system most of them use. National chains have moved away from carbonless forms long ago. Local restaurants and retail still use carbonless tickets to process customer orders.
Chicago, for example, has a long tradition of the Greek diner, named not for the food but for the immigrants who typically opened them. They typically have a menu that spans every continent with 100 items, and they are important, independent community businesses. And almost all of them use carbonless tickets.
It makes sense to develop a computerized system if you have 150 locations that make a burger exactly the same way at every site. But local restaurants don’t want or need to invest the time or money when a carbonless paper ticket does the job just fine.
Restaurants and retail outlets use carbonless for:
Of course, every local establishment is different, so you’ll have to meet your neighbors to know what kinds of carbonless forms they need.
Carbonless Forms vs Electronic Forms
Custom carbonless forms work much better than electronic ones at small, local retail and restaurants. Here are some reasons why:
Carbonless is low upfront cost. Electronic systems cost money to install, and they cost money to run. Custom carbonless only costs as much as the paper and the printer.
Carbonless is flexible. Electronic systems give only the pre-programmed options. Carbonless forms record whatever someone writes offering business flexibility.
Carbonless is simple. There’s much less training necessary when you use custom carbonless forms. Spend less time training and more time making money.
The Family Printer Advantage
Just like carbonless paper forms have many advantages, you do, too. The local printer might not have the big box power, but you do have strengths they don’t. Make sure you know how to point to your strengths when you go pitch someone in the retail or restaurant industry.
Local: Local businesses like to support local businesses.
Flexible: Small printers can create the perfect form for a business when the big guys only sell basic models with custom graphics
Helpful: Local printers have the expertise to help businesses make good decisions about their paper and custom carbonless forms. The big guys make them wade through complex websites
Spend some time visiting with local store owners to get to know their needs. Once they know and trust you, it will be that much easier to offer them exactly what they need at the right price.
Check out our carbonless paper products for all your custom form needs. www.nextdaypaper.com