How to sell carbonless forms to police and fire departments
Police and fire departments have too many forms of various sizes to use electronic ones for everything
Local departments need custom forms that match local ordinances
City politicians want to be seen supporting local businesses, giving you an advantage
A few months ago, Randolph Paper surveyed our customers to discover TEN Huge Industries Using Custom Carbonless Forms. This quick read breaks down the top selling industry: police and fire departments.
How Police and Fire Can Use Carbonless Forms
A ticket is the most commonly used carbonless paper form for police departments and fire departments. Everyone knows how police officers give out speeding or parking tickets, because just about everyone has received one.
You might be less familiar with the ways fire departments use them. Fire departments aren’t just people rushing with a red engine to a burning building. Most departments include a fire-safety department that inspects and tickets buildings that fail to meet requirements.
One reason that police and fire departments continue to use carbonless forms is that they need forms of different kinds for different situations. The multiplicity of forms means that one electronic system with a printer is too cumbersome to carry in a squad car.
Police and fire departments need carbonless forms for various needs including:
Traffic violation citations
Code violation citations
Traffic accident reports
City governments need custom forms, too. Every city has different codes and different carbonless form needs. If you get to know your city fire or police departments, they can help you better understand the industry.
Carbonless Forms vs Electronic Forms
Custom carbonless forms work much better than electronic ones at police and fire departments. Here are some reasons why:
Carbonless is flexible. It’s much easier to print carbonless forms for every need than to program a form for every situation city departments face
Carbonless is dependable. Batteries die and printers run out of ink or paper. Carbonless forms never turn off.
Carbonless is simple. There’s much less training necessary when you use custom carbonless forms. Spend less time training means more time doing the job.
The Family Printer Advantage
Local politicians love the optics of working with a local company. If you are active in your city’s public life, politicians will see you and notice your public activity. It’s a great way to get them interested in using your services. If you’re in a city, like Chicago, that’s too big for that kind of networking, those departments will be much more difficult to hook and land.
Here are some advantages that you have over the big boys when you pitch to the local government:
Local: City governments love the optics of supporting local businesses
Flexible: Small printers can create the perfect form for departments with unique needs in every city
Helpful: Local printers have the expertise to help businesses make good decisions about their paper and custom carbonless forms. The big guys make them wade through complex websites
Check out your local police and fire departments to know what they need. Once they know and trust you, it will be that much easier to offer them the right product at the right price.
Check out our carbonless paper products for all your custom form needs. www.nextdaypaper.com